Zee Bangla was launched on September 15, 1999 as Alpha Bangla, the first Bangla satellite channel. Since beginning, this channel aimed to uphold Bengals culture to the world. Zee Bangla became everybodys favourite within a very short time. Each Zee Bangla programme is crafted to suit the varied taste of its wide audience. It has been a pioneer in launching Bengali reality shows such as Dance Bangla Dance, Sa Re Ga Ma Pa and Mirakkel, giving birth to many stars. Didi No. 1 and Dadagiri Unlimited have upped the entertainment quotient with exciting gratifications. The latter hadSourav Ganguly as the anchor for the first time ever on Indian television. Megastar Prasenjit Chatterjee also became an anchor for the first time on TV with Banglar Sera Paribar. Daily soaps such as Rashi, Keya Patar Nouko, Saat Pake Badha, Khela, Khona, Agnipariksha and Subarnalata have reflected Bengali ethos in a never-before manner.